12 Reasons Why It’s Worth Having a Blog on Your Website
Don’t miss out on valuable content to increase awareness and sales for your business
Blogs are very much alive.
It surprises me looking online to see so many businesses still not dedicating a blog section to their site when they provide such incredible value.
The truth is it’s a lost opportunity not to have a blog.
If you are still teetering on the edge of whether or not to start a blog, here are 12 reasons to convince you.
SEO Advantages
#1 Blogging gets Google’s attention
An active blog is full of online content impossible for Google to ignore.
The more attention on your site the better in terms of creating awareness about your brand and what you offer.
We know consumers are online.
As no surprise, online purchases are steadily on the rise. According to optinmonster.com, in 2023, they are expected to increase from 14.1% to 22%.
And this percentage will only go up year over year.
A blog section is a valuable component to draw potential consumers to your website and increase site traffic. More traffic means more visibility and an opportunity for them to purchase.
#2 Blogging gives you rich organic SEO opportunities
Before spending money on paid ads, creating a blog allows you to capitalize on search opportunities. It can give you rich organic SEO gold.
What’s organic SEO?
Organic SEO spelled out is organic search engine optimization. Over time as you publish content on your blog regularly and use the same search terms repeatedly, your blog will help you rank higher on Google and other search engines.
This means consumers can find you easier because you are closer to the top of the search results page rather than buried underneath.
A blog gives you a place to use all those SEO-rich keywords your consumers are searching with on Google to find the product or service to meet their needs.
#3 Blogging can encourage internal site traffic
Your blog also gives you a space to link to other key places on your website to help increase total time on your site.
When readers stay on your site longer, your chances of converting them to a customer also increases as well.
For example, the end of your blog post should contain a call-to-action button. This is a section at the bottom of your post providing the reader with an action to do something.
This button can link to other related topics on your blog, product page, or your contact page.
Part of the goal of your online website should be to attract consumers and encourage them to stay on your site as long as possible.
Your blog is an effective tool in your digital marketing strategy to make this happen.
#4 Blogging allows for a natural way to connect to external sites
When you link to other trustworthy external sites such as .org or .edu sites, this further increases your credibility in Google’s eyes.
Again, another good thing for your online presence.
Blogging gives you a place on your website where you can integrate these links more naturally into the content you are creating. Including links to proven studies and educational institutions, further improves the quality of your content.
Sometimes these trusted external sites return the favor and link back to your site as well. Another SEO win for you!
Content Marketing Opportunities
#5 Blogging can increase your chances of finding new consumers
The beautiful thing about a blog is it can attract an audience.
Individuals who have no idea you exist can stumble upon you from doing a google search for related terms online.
But it’s harder for that to happen if you don’t have content on your site speaking to these more general searches consumers are making.
Those keywords have to exist on your site for Google to point these consumers in your direction.
Think of a blog as your online introduction to those that may have never heard of you before.
Talk about great digital advertising.
#6 A blog can highlight you as an industry leader
Your blog can frame you as the authority in your industry.
By providing accurate and consistent content on your site through a blog, you can build a reputation for being a knowledge leader in what you do.
And this compounds over time with the more you post.
Through your blog, you can demonstrate your knowledge of the subject matter and what you know about your audience’s needs.
#7 Your blog can create trust with consumers.
A blog can help you display your expertise.
Beyond the product or services you offer, your blog can be what proves to consumers you are knowledgeable about their problems and have solutions.
It’s a place to answer consumer questions.
Think of how much you go online searching for answers. Your consumers are doing it too.
By having a blog on your site, you can tap into the areas and provide value.
This can lead them to learn more about you by clicking through your site or making it a point to revisit it in the future.
Either way, through your content you can form a trusting relationship that’s priceless.
#8 Blogging can help you inform consumers of changes in your business
A blog is a great place to talk about product announcements or causes you support.
It’s an area where you can go beyond talking about only your business and go into the why of what you’re doing.
It can give a consumer a peak into ideas you’re researching or concepts you’re considering.
A blog used in this way is a great way to build brand loyalty.
#9 Blogging is a great investment
By having an active blog on your site, you begin to create a nice library of content.
All of this content begins to form a collection further building on itself to improve your traffic ranking online.
You can have year-old content continuing to pull in consumers to check out your business. Whereas you can spend money on single-use print materials, that eventually get dated and have a blurry ROI.
Developing and publishing a blog online will be content you never lose. It will continue working for you in the background passively.
Social Media Marketing Opportunities
#10 Blog content can be re-purposed on your social media channels
Blog content is great for re-purposing directly to other online properties such as LinkedIn, Instagram, Twitter, etc.
A lot of the time your blog is more long-form content. This means you may be looking at anywhere from 500–2,000+ words.
Social properties like Twitter for example are limited to 280 characters.
If you’re already giving valuable tips and educational advice on your blog, it’s a shame not to break it down into shorter chunks for your consumers in other channels.
Simply take blog posts getting high engagement and use key parts and pieces to highlight again in other snippets of content to post on social.
Work smarter, not harder with your content.
#11 Your consumers can reshare blog content
What’s better than repurposing your blog content on your social media properties is having your consumers reshare your content with their audiences.
Nothing speaks better about your brand than having others talk about it besides yourself.
It can be the highest compliment.
This is also a great way to reach new audiences who aren’t familiar with your Brand.
But again, others can’t share this value you have to offer if the blog doesn’t exist on your site.
Affiliate Marketing Opportunities
#12 Earn affiliate marketing income from your blog content
A blog can also provide an opportunity for you to benefit from affiliate marketing opportunities.
What is affiliate marketing?
Affiliate marketing is when your business sells another company’s product/service and gains a commission from it.
If you have a blog this allows you to feature other products and services. If people purchase from those links on your site, then you receive a commission.
This could be a great way to partner with other businesses and discover a new audience as well.
Final Thoughts
Blogs are an excellent addition to your website.
Not only can they highlight your expertise in your business field, but they can also provide incredible value for your consumers.
A blog can provide further context about your business, and it can also help generate leads very early in the purchase funnel.
Don’t make the mistake of not including a blog in your content marketing strategy.
There are plenty of reasons why it’s a worthwhile investment.
